Dehradun: Telecom operator Vi, today announced a significant step forward in protecting its users from spam. Starting today, the company is introducing a spam management solution powered by AI and ML.
This new solution is designed to proactively detect and flag potential spam messages through a machine based automated solution, helping Vi users’ maintain a secure and clutter free mobile experience. Since its initial testing phase, the solution has already flagged over 24 million spam messages.
With spam messages on the rise, which are often used as a gateway to frauds, Vi’s Spam SMS solution will safeguard customers by identifying and managing unsolicited and potentially harmful text in real time.
Speaking on the development, Jagbir Singh, CTO, Vodafone Idea Limited, said: “As more customers embrace digital communication, we recognize the growing threat posed by SMS based spams and potential scam attempts. Our AI-powered spam detection technology reinforces our commitment to customer safety by delivering proactive, real-time protection. Vi is focused on staying ahead of these threats and empowering customers with information to make their mobile experience safer.”
As part of its broader commitment to customer safety and experience, Vi is continuously working to develop solutions to curb spam, including voice calls, to ensure its users are further protected from unsolicited calls. These measures are in addition to various existing solutions and practices including making the mobile-app URL simple to use for filing spam complaints by enabling automatic pick up of spam content (SMS), sender number, and date, as well as whitelisting URLs in brand messages. Vi also uses insightful consumer feedback and complaints in conjunction with UCC (Unsolicited Commercial communication) detection, which identifies bulk call patterns (such as calls made from a single number to many distinct numbers) and limiting their use in order to stop further abuse.
